Thursday, July 06, 2006

Website Photography

BlackBird Images is frequently asked to create photos for commercial websites (especially since our parent company, BlackBird Media, designs and develops websites.) While photography is photography, web photography requires a different skillset and approach; instead of creating photographs intended to stand on their own, web images should be designed to fit seamlessly into the website's layout and structure.
For example, here's a photo of product emerging from a commercial dairy processing line shrink tunnel.

Granted, seen on its own it isn't particularly exciting... but now check it out in its natural habitat on the Bishop Firm website (the Bishop Firm is a client of BlackBird Media.)
Sometimes web photos can stand on their own, as is the case with this photo of a Bishop Firm engineer at a project site.

But again, check it out in place on the Bishop Firm website and you'll see it fits perfectly within the overall site design.... providing a more personal touch to an industrial website. Website images and graphics require a different discipline and approach - don't let your photographer create product, process, and personnel photos with no consideration for where and how they'll be used on your website.